E*TRADE PICKLEBABIES
At Super Bowl LVIII the iconic E*TRADE Baby challenged viewers across the country to get in the game and take control of their financial futures with E*TRADE, all while beating some overly confident adults at their own game.
New York Times - Best Super Bowl ads 2024, Adweek "Best Super Bowl Ads - #9", USA Today "Admeter - #13", USA Today "#1 Comedy Spot Without a Celebrity",
AdAge "The 10 Most Memorable Super Bowl Ads of the Past Decade"
The teaser premiered the weekend before the Super Bowl during the televised broadcast of the Pickleball Slam.
Role: CD
CD: Alyssa Georg
AD: Anne Marie Wonder
CWs: Emily Hovis, Bo Macdonald
ECD: Elaine Cox
CCO: Matt Murphy
Director: Randy Krallman @ Smuggler
Editor: Ben Suenaga @ Friendshop
Audio: Sonic Union
VFX: Parliament
Made with 72andSunny NY