Dan White’s Creative Services is the Creative Services of Freelance Creative Director Dan White.

Over the past 15+ years Dan has been creating award-winning work in the UK, Australia and the U.S. at agencies such as Clemenger BBDO, R/GA, 72andSunny and Anomaly.

His party trick is an encyclopedic knowledge of British, Aussie and American ads. Which doesn’t really impress anyone at parties. Or in the office for that matter, as it’s kind of his job.

People occasionally notice his work. Sometimes it’s an audience of 123 million watching his three Super Bowl spots in one year, and other times it’s readers of The New York Times or Forbes. His personal projects have been shown in the Museum of Contemporary Art in Sydney and discussed on top UK sports podcasts, proving his ideas are versatile enough to satisfy both elite art critics and people yelling about football.

He’s judged, he’s talked, he’s mentored. And most importantly, he’s open for business.

You can contact him at bydanwhite@gmail.com, or on Linkedin.

Award highlights:
Fast Co - World Changing Ideas, Winner
New York Times - Best Super Bowl Commercials, 2024
Cannes - Gold, Silver, Bronze and Shortlists
Cannes Young Lions - Australia, Winner
Cannes Glass Lion - Shortlist
Clios - Grand Prix, Golds, Silvers, Bronzes and Shortlists
D&AD - Wood Pencil and Shortlists
One Show - Merits
Webbys - Winners, Finalists & Honorees
One Screen Film Festival - Best in Category
Adweek Awards - Best In Category
Creative Review Photography Annual - In Book
Work in the archives of Museum of Modern Art, New York
Ad Age A-List - 72andSunny, 2024 & 2025
+ More

Work History:
Freelance Creative Director, New York
2025-Present

72andSunny, New York
Creative Director
2019-2025

R/GA, New York
Associate Creative Director
2016-2019

Clemenger BBDO, Sydney
Art Director
2012-2016

Naked Comms (now BMF), Sydney
Creative
2011-2012

Golley Slater, Birmingham, UK
Junior Art Director
2009-2011

Select Clients:
Paramount+ x UEFA Champions League, ESPN x NBA, Comcast x Olympics, LEGO, Tourism Australia, E*TRADE, Samsung, ZOOM, Mailchimp, GE, MARS, Pepsi, Carl’s JR, Smirnoff, Virgin Australia, Bulleit Bourbon, Captain Morgan

Thank you:
I’ve tried to credit as many people as possible on these projects. But I just wanted to call out Lauren Damaskinos for photography on the personal project section. And my creative partners along the way: James Beswick, Simon Gibson, Rees Steel, Kelly Sherman, Alyssa Georg, Stacey Smith.