ESPN X NBA YOU SEEING THIS?
Using real-time promos to generate real-time FOMO. ESPN Got millennial's who stare at their phones all day to stare at the NBA on their phones all day.
Cannes - Gold, Silver, Bronze, and Shortlist x 2
Clio Sports - Grand Clio x 1, Gold x 1, Silver x 2
Webby - Honoree
Some people questioned whether the Airdrop stunt was a bit invasive. ¯\_(ツ)_/¯
Role: CD/AD
CD/CW: Simon Gibson
CD: Lucia Orlandi
GCD: Marie Ronn
ECDs: Isaac Silverglate, David Decheser, Chris Northam
Made with R/GA NY