A campaign to get millennials who stare at their phones all day to stare at the NBA on their phones all day.
Cannes - Gold, Silver, Bronze, and Shortlist x 2
Clio Sports - Grand Clio x 1, Gold x 1, Silver x 2
Webby - Honoree
Some people questioned whether the Airdrop stunt was a bit invasive. ¯\_(ツ)_/¯