Football clubs used to release one kit a year. Times have changed. Arsenal have had over 30 successful kit launches since 2019. Simon Gibson and I commemorated this trend in a fitting way - with another kit.
We were too scared of a famous kit manufacturer to sell these, but we couldn’t help but take The Kit Kit out for a few test spins at some Arsenal events. It became a bit of a hit (pardon the terrible model.)
As the new merch never stops, it’s become a constantly evolving project. So with every new Kit Launch, there’s another Kit Kit Launch.
