A certain Argentinian dominated the Champions League for twenty years, scoring 129 goals and winning four titles. But this year? The rest of Europe sighed a huge sigh of relief. The GOAT moved to America to play for David Beckham’s Inter Miami. So for the first time in two decades, he would be watching the Champions League, instead of playing in it.
So we needed to tell him how and where to watch, as it's a bit different in America - the games stream on Paramount+ in the middle of the day.
With the help of Kate Abdo, Thierry Henry, Jamie Carragher and Micah Richards, we aired a surprise message letting him know how to tune in, in a place where we knew he would be watching: during the Super Bowl. And to make it as easy for him as possible, we even gave him his own promo code for a free month of streaming.
This is Super Goat. The Super Bowl ad for one special person.
One Show - Merit
