The UEFA Champions League takes place in the middle of the day, in the middle of the week, in the U.S. - so we have to be sneaky about the way we can watch it. This campaign is a celebration of the millions of fans living in America who manage to watch the games, no matter what.
Awards: Clio Sports - Gold x 1 / Clio Entertainment - Silver x 1, Bronze x 1
The campaign kicked off with this Tom Hooper directed film that aired during the Super Bowl to 123.7 million viewers.
With out of home and digital running everywhere across the U.S.
Photo credit: Lauren Damaskinos
American soccer fans felt seen by the work and went on to share it.
One fan even created a “calendar blocker” inspired by the campaign, which helped fans make themselves look busy during big Champions League games.
Rival broadcasters even posted about the Paramount+ campaign.
And I finally got to be honest with colleagues about what I’d been doing in secret for so long.
