In the middle of the day, in the middle of the week - Nobody Watches the UEFA Champions League Like U.S.
This Tom Hooper directed film aired during the Super Bowl to 123.7 million viewers.
The UEFA Champions League may be played in Europe. But you don’t have to be on the continent to find some of football's (soccer’s) most dedicated fans. Because they’re in America. Where the matches don’t take place in prime time. They’re in the middle of the day. In the middle of the week. While we’re working. And in school. So what do we do?
We second screen. We call in sick. We kill off our grandmas for the 5th time. We do whatever we gotta do to watch.
This campaign is a celebration of America’s dedication to watching the most beautiful version of the beautiful game. Our launch film took the iconic Champions League theme song and rewrote the lyrics to spotlight the unique ways fans tune into Paramount+, as well as put the call out to join this growing club.
Watching the Champions League in the U.S. is kinda weird. It’s very different. But we’re proud of it.
Because Nobody Watches Like U.S.
