REAL HOUSEWIVES OF SYDNEY THE KEVLAR COLLECTION
Real Housewives of Sydney is a famously brutal iteration of the Housewives franchise. To remind Australians of the show's unmissable viciousness, we developed a line of backstab-proof fashion to protect the housewives from each other.
Because we are terrible at designing dresses, fashion designer Dan Jones helped out. He used diamond-tipped needles to pierce the kevlar fabric. Turns out it was much harder to stitch than silk. Who knew?
Role: Art Director
CWs: Simon Gibson, Josh Aitkin
AD: Simon Koay
CDs: Ben Clare, Brendan Willenberg
ECD: Paul Nagy
Photographer: Steven Popovich
Fashion Designer: Dan Jones
Made at Clemenger BBDO, Sydney