PARAMOUNT+ NOBODY WATCHES THE UEFA CHAMPIONS LEAGUE LIKE U.S.
The UEFA Champions League takes place in the middle of the day, in the middle of the week, in the U.S. - so we have to be sneaky about the way we watch it. This campaign is a celebration of the millions of American fans who manage to watch the games, no matter what. It kicked off with this Tom Hooper directed film that aired during the Super Bowl to 123.7 million viewers.
Awards: Clio Sports - Gold x 1 / Clio Entertainment - Silver x 1, Bronze x 1
15 second film
One fan created a “calendar blocker” inspired by the campaign, which helped fans make themselves look busy during big Champions League games.
Rival broadcasters even posted about the Paramount+ campaign.
Role: CD
CD: Roberto Lastra
AD: Sarah Yu Santos
CW: Jordan Dodson
ECD: Jason Norcross
Founder: Glenn Cole
Director: Tom Hooper @ Smuggler
Editor: Melanie Oliver @ Iconic
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