We turned Comcast’s Team USA sponsorship into an ongoing commitment to inspire and support the Team of Tomorrow.
To launch the campaign, we showed what happens when kids witness greatness.
We followed it up with a film showing that sport is more than just winning.
We then shifted the spotlight from the current Team USA, to the Team of Tomorrow. Highlighting Comcast’s
$1 billion pledge to the next generation.
The Team of Tomorrow campaign ran nationwide.
Real-time updates from the games replaced the footage in our commercials.
